Under Hue Jackson The Raiders offense improved from 31st in scoring to 6th in scoring
Two days into the offseason and rumors about the coaching staff are flying. We've heard stories suggesting the Raiders will not retain Tom Cable, that Hue Jackson will be promoted to head coach and even that Josh McDaniels could be the Raiders next coach.
Not just rumors but news as well, terrible news.
Only two days into the offseason and the San Francisco 49ers are already requesting to interview the Raiders' offensive coordinator Hue Jackson for the opening at head coach across the bay.
Upon coming to the Raiders, Hue said, "I want to be a head coach at some point and won't necessarily spurn any overtures from other teams."
Do not underestimate the brilliance of Hue Jackson.
He inherited an offense that ranked 31st in total yards and 31st in points scored. After just one year under Jacksons' guide, this team improved to sixth in total points and ninth in total yardage. Also under Hue Jackson, the Raiders' former first round draft pick, Darren McFadden, shed his bust label with a break out season.
If Hue Jackson left, it would destroy all progress made on offense and the Raiders cannot afford to let that happen. The system and playbook he brought in would leave with him. And the Raiders would have to hire someone else who would would bring in a new playbook, a new coaching style and a new play-calling style.
The examples may not seem that relevant when thinking about technology and how it functions for an organization. But they do show how technology often intersects with the world for some amazing results.
In many ways, the discovery of that intersection can be transforming for an organization. It adds importance to the enterprise. With this thematic framework, emphasis can be put on developing an enterprise that adapts quickly to market conditions and fits with the organization's overall goals.
For example, 3D printing is first on the JWT list. Mack says 3D printers will come into mainstream use, allowing people to create everything from jewelry to lamps to homes.
In a blog post, Union Square Venture's Fred Wilson writes that the best success comes when you see the intersection with technology, the Internet, money, politics and other aspects of life. It's not purely about one thing.
3D printing is representative of services that use technology to change the means of production without the need to invest in expensive manufacturing equipment. The organizations banking on the advent of 3D printers include Shapeways, Hewlett-Packard and Google. All these companies made strategic decisions about how they structured its enterprise environments to provide 3D printing capabilities.
Google may be the best example of all. Its enterprise is designed to provide this type of innovation. Hewlett-Packard has leveraged its printing and networking strengths. And Shapeways, which has a Union Square investment, is a startup that is using the cloud to provide its 3D printing services.
The challenge for the enterprise is how it becomes a catalyst to act on opportunities before they becomes big trends. That may mean faster adoption of mobile technologies for its own workforce or shifting the way it thinks about developing products.
Mobile as the Everything Hub
Mack says mobile is the everything hub. Mobile is critical in our lives. The list is full of examples that demonstrate how organizations will be affected by this mega trend. For example, tap-to-pay is number 88 on the list.
Making the six spot on the list is Geoloqi, a startup based here in Portland, OR. The company is a study in how mobile technologies are changing how we view a world that is becoming more fluid than hard-wired. Geoloqi allows people to use their smart phones to do automatic check-ins. It allows people to set set automatic reminders and notifications--sent to themselves or friends-- for specific locations. People can leave "geonotes," at specific locations that someone in the future may view. It allows you to automatically notify people of your proximity.
Geoloqi demonstrates how smartphones help people adjust to a world where geospatial environments have any number of data layers. You can access these data layers with services that require nothing but the ability to send or receive a notification. You don't need to push a button to let someone know you'll be at a location soon. A service like Geoloqi will notify your colleague automatically. This is not being lost on the enterprise. There are a number of companies now offering geolocation services for enterprise environments.
Amber Case and Aaron Parecki are the company founders. Case is also an anthropoligist. In an interview with us, she touched on the dynamics that are in play now with the advent of touch technologies and how transforming it will be for the way we work and live:
In the past, an interface was an interface in the same way that a book is a book - it doesn't change - the words don't change. A computer had hardware buttons. If you wanted to change the buttons, you'd have to rewire the machine. Then interfaces became liquid. And if you wanted buttons to appear and go away, or to have different functions you'd just change the code. With touch screen phones, we're dealing with liquid interfaces. They absorb the functionality of the world around them. So most things that existed in real life - most functions - can now be done on a phone.
The examples Mack gives reflect on the way organizations are adapting to shifts in the way we live and work.
How we adapt is the big question. It's not just the cloud or virtualization. It's more rooted in how these kinds of technologies intersect with any number of different aspects in the market and society.
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