Friday, January 7, 2011

Making Money Now


Values, Value and Valuation — The money is all relative


Oh how timing sometimes works out to be funny. I was driving home tonight and started thinking about the value of products, the valuation of companies and how the values that a company portrays can change the rest. No sooner had I sat down to write this piece than the news of Goldman Sachs investing $500 million into Facebook broke and refreshed the entire thing in my mind. So let’s look at these three things, and try to see if one manages to sway the rest.


Values


Do you, like me, find yourself more inclined to use or purchase something that comes from a company that you can believe in? The ethos of a company can — for me at least — completely break me away from the product. That very fact, because I feel that I’m likely not alone in my actions (or lack thereof) can have a serious impact on the bottom line of a company.


Look at Facebook, for instance. When the Social Graph was announced and the new privacy changes went into effect, many people threw up their hands in disgust. But many others continued with life as usual, even if a bit annoyed. Why? Because Facebook has this outward appearance of a company that’s simply trying to do cool things, and it needs information in order to do them. The company’s values seem, for the most part, to be in line with the things that we Internet users want. As such, there was a lot more wagging and a lot less barking from the angry dogs crowd.


You’re starting a company? There’s likely something to be said for developing an ethos ahead of time, making it known and then sticking to it. Would Google be where it is today if not for the “don’t be evil” tag line? Even if you don’t fully believe that the company runs that way, you still remember it. Point made.


Value


When value exceeds cost, even by a single cent, the purchase will be made – Grant Cardone


That quote is one that has stuck with me for some time now. A few years ago I was making my living selling cars and it is sometimes exceedingly difficult to overcome the objection of price. In the technology world, we’re constantly being offered products for “free”. The only cost? A bit of information, a slice of our privacy or somethings similar. But then, after using those “free” products, we start to build our own value for them.


Don’t believe me? Just look at some of the things that you likely use every day. Gmail? You’d pay for that. Twitter? You don’t want to admit it, but it’s likely become a valuable asset to your daily Internet life. The same can be said for so many things and yet we get them for “free”. But there’s a down side to this issue as well — it becomes very difficult for a maker to charge for a product when there are free alternatives. Don’t believe that? When was the last time that a box office movie didn’t get a torrent version?


And yet, even as companies try to build value in their products, still others think that the economy allows for them to set their own values and tell us what something is worth. TV networks are probably the most well-known perpetrators of this heresy. Apple TV launched, ABC and Fox decided to jump on board and see what would happen. Some of the rest? They decided that $.99 was devaluing the product and yet as the provider of the product, there is no one entity that is more unqualified to name the value.


Consider it a lesson in business, I suppose. The potential buyer will determine the value of your product. Always.


Valuation


Now here’s a sticky one. Valuation is one of those strange things because it means so many different things to different people. To the potential investors, it’s a measure of how much money can be made. To the business owner it’s a gauge of how well the business has done. To the end user? It’s…honestly not much.


As a case in point, around TNW we love Twitter. We want to see it succeed and we are sure that it will. The valuation continues to climb prior to any IPO and yet, as users of the service, it really doesn’t matter much to us. Sure, it would matter if the site closed its doors, but beyond that there simply isn’t anything about the valuation number that matters.


And so, as an entrepreneur you have to ask yourself where the balance lies. Do your company values allow you to build value in your product? If so, then the chances are that your valuation will end up right where it needs to be. There’s a fair amount of truth in the thought that, if you handle the small stuff, the big stuff will fall into place.


So with that, I offer you a thought going into the new year — start with your values. The rest will fall into place.



I recently watched the movie Exit Through the Gift Shop from well-known artist Banksy. I got a kick out of this film for multiple reasons having liked Banksy's artwork for years now.


What most amused me though is how well it goes about making you question what celebrity is and how much you can achieve by becoming famous. The key point for me is questioning whether you really need to be creative and innovative above and beyond being famous.


Then Mike Butcher over at Techcrunch went and posted something this morning about startup teams trumping celebrity tech entrepreneurs. In summary, he too is making the point that execution far outweighs celebrity.


Basically, what I'm getting at, is all the parallels you're starting to see between the startup world and the movie business. I am definitely not an expert on the movie business and can only imagine what it's truly like from afar. Yet, we've all seen enough of it to realize a bit how things work in Hollywood. You basically have a couple large companies or studios as they're usually called. There you have management at the top who are the power-brokers in the industry. They back films which are used as vehicles to market actors who either succeed or not. If they do succeed, they are cast in further films and a ton of marketing is thrown at these films, regardless of whether these actors have talent or not.


Ultimately, the goal is to make as much money as possible and if you're the one making all this money, keep other people out so you can continue to make as much money as possible. Sure, there are some stand-out actors, managers and studios who go against the grain but basically it's an industry optimized to make money. Simplified by me immensely but I believe you understand what I am saying. 


Now let's switch over to the startup world. It's no longer Hollywood and we're now a bit north in Silicon Valley. You have a couple firms who call all the shots and are known as Tier 1 VC's (with some major players like Google, Apple, and Facebook thrown in for good measure).


These VC's fund firms instead of films run by entrepreneurs instead of actors. Some of these entrepreneurs are successful and some are not. Those who are get funded further by these Tier 1 firms. Lots of companies are started and sold since these power brokers in the Valley sit on each other's boards and pass deals back and forth. The power brokers continue to make money and those entrepreneurs who don't lead to successful exits get weeded out (where's the reality TV version of "out to pasture" for entrepreneurs?)


Ultimately, as in the movie business, you make as much money as possible and keep out the riff-raff who would keep you from making tons of money as long as possible. 


Now don't get me wrong. I am in no way arguing about whether the movie or startup business is right or wrong or skewed in someone's favor or not. I'm also probably simplifying it too much as well. But the point I am making is that we are in a world where it's about making money. Sure, you can get your touchy-feely on and say you're changing the world but ultimately you wouldn't "work" if it wasn't about making some money.


Hence, my advice to any entrepreneur is to take advantage of whatever you have if you ultimately want to be successful. If you are naturally good looking, get your face out there. Be on TV and in the press. If it helps you make money, go for it.


At the same time, if media attention doesn't help you make more money, don't focus on it. Get your pretty head down to business and execute like hell to innovate, optimize and sell your product. Or have the best of both worlds. Be a CEO focussed on getting your brand or product out there and have a number two (great blog post by Ben Horowitz) who takes care of business. What you need to focus on is making money and being the scrappy entrepreneur that you are, you'll optimize wherever you can to achieve your goal. 


In the end it's never about who was most popular that determines success. Just think back to all those football players and cheerleaders in high school. (I've seen some of them from my high school....thank you Facebook.....and had a good laugh!) So often there are people you never hear about making tons of cash since they don't need to focus on media.


On the other hand, if Twitter/Foursquare/Zynga/Groupon hadn't received so much media attention, you think they'd be where they are now? I highly doubt it and I guarantee you that they had a clear strategy in place to use media (and position their founders) from the start. Hence, don't waste time focussed on the wrong things. If you're a celebrity entrepreneur who's counting his millions hats off to you. If you've become a media darling and are broke, well tough luck kid. Try something new. 


By the way, here's what Exit Through the Gift Shop is about cut and pasted from Wikipedia. Think what you will about whether it's a real story or not but reast assured the dollars earned by "Mr Brainwash" were real!!


Exit Through the Gift Shop: A Banksy Film is a Gonzo Documentary which tells the story of Thierry Guetta, a French immigrant in Los Angeles, and his obsession with street art. It is presented as a documentary, but reviewers have questioned its factuality. The film charts Guetta's constant documenting of his every moment on film, to his chance contact with his cousin, the artist Invader, and his documenting of a host of street artists with focus on Shepard Fairey, and also Banksy though the latter's face is never shown, and his voice is distorted to preserve his anonymity


 



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YouTube - DESKTOP <b>NEWS</b>!!

WHHHAATTT?? The internet isn't woking here in the hotel, so today's show is all the news stories that I have saved on my desktop :) MY FACEBOOK: http://Faceb...

Fujfilm &#39;Surprised and delighted&#39; by reaction to X100: Digital <b>...</b>

Fujfilm 'Surprised and delighted' by reaction to X100: In an exclusive meeting with dpreview.com at this year's CES, Adrian Clarke of Fujifilm told us that the company has been 'surprised and delighted' by reaction to the X100 - the ...

<b>News</b> - See Natalie Portman&#39;s Dazzling Engagement Ring! - Style <b>...</b>

Check out her rock, plus get new details on how her pregnancy was "a shock"


Thursday, January 6, 2011

Making Money Internet

Business cycles and the essence of long-run economic growth are distinct issues. Preventing recessions is not the key to growth, as these are regrettable but unavoidable companions to an economy directed by a capital allocation process that is susceptible to systematic failure. Preventing the last failure is pretty irrelevant, because the next systematic failure will be different. Last I checked, only the US government is offering low-down payment loans, and no one offers no-documentation loans, so our government is not really helping here. As for creating growth via something new, if centralized governments could do that, the Soviet Union would still be around.


That decentralized, self-interested, people can collectively make such large errors seems irrational or corrupt to many, but they should remember that growing economies require people to be making things better, which means, new ways of doing things. New ideas are often wrong. Economics has gone onto intellectual cul-de-sacs many times (socialism, Keynesian macro models, input-output models, Hilbert spaces in finance, Arbitrage Pricing Theory, Kalman-filter macroeconomic models, etc.). Other scientific disciplines have their own mistakes, and political mistakes--stupid wars--are also common. These are rarely conspiracies, but rather, smart people making mistakes because the ideas that are true, important, and new, are really hard to discern, and tempting ones are alluring when lots of other seemingly successful people are doing it.


My Batesian Mimicry Theory posits that recessions happen because certain activities become full of mimics, entrepreneurs without any real alpha who got money from investors looking in their rear-view window of what worked and focusing on correlated but insufficient statistics. For example, people assumed a nationally diversified housing prices would not fall significantly in nominal terms, because they had not for generations; people assumed anything related to the internet would make them rich in the internet bubble, conglomerates would be robust to recession in 1970, that the 'nifty fifty' top US companies had Galbraithian power to withstand recessions in 1973, that cotton prices would not fall in 1837, etc.


As in ecological niches, there is no stable equilibrium with when mimics arise to gain the advantages of those with a real, unique and costly, comparative advantage. Every so often there are too many mimic Viceroy butterflies, not enough real poisonous Monarch ones, and a massive cataclysm occurs as predators ignore the unpleasant after-effects and start chomping on all of them. The Viceroy population grows until this devastating event occurs, a species recession. Next time, it won't happen in butterflies, but rather, among frogs or snakes. They key is, some ecological niche is always heading towards its own Mayan collapse (distinct from the 2012 Mayan apocolypse).


The key to wealth creation is doing less with more--destroying jobs at the micro level and creating jobs at the macro level by reallocating capital and labor to more valuable pursuits. The computer got rid of things from typesetters, secretaries, to engineers working with slide-rules, but these people didn't stay unemployed, they did something else, making the economic pie bigger. This is antithetical to government and unions who think creating a permanent 'job' creates productivity--stability at the micro level and stagnation at the macro level. Wealth is created by having decentralized decision-makers focused on simple goal of making money, which means, they oversee transactions where revenues collected are greater than expenses paid. If externalities are properly priced (I know, most liberal think this never happens), this implies value is created. The continual improvements in method (ie, productivity, wealth creation) merely maintain profits in a competitive environment; to do nothing would see their profits eaten away by competitors would could easily copy what they did and just undercut their prices.


The key to this is having managers who keep their workers focused. A good example is a story I heard second-hand about a football player for Minnesota Vikings in the 1970s. Coach Bud Grant called this marginal player into a meeting, and said, 'Here's what I need you to do...'. The player, an articulate fellow quite confident in himself, interrupted with an explanation of why he wasn't doing better and suggestions about how to correct it, mainly focused what others were doing wrong. Grant cut him off: 'You don't understand. This isn't a negotiation. Do what I'm telling you, and you have a role here. Otherwise, you don't.' Hierarchies only work well when people have clearly defined goals, and managers who manage their direct reports singlemindedly.


Private firms can do this much more quickly and often than government, and are rewarded with investment and retained earnings to the degree they do it well. When the government wants to do something, like build a light-rail system, it instead satisfies all its stakeholders who have no financial downside, only veto power, and so the cost/benefit calculus is almost irrelevant. The probability that benefits will outweigh costs when not prioritized is negligible, as highlighted by the fact that companies have to work very hard to make this positive when all those other considerations are ignored.


Thus, Minneapolis's light rail, at the cost of $1.1B for 12 miles of track, takes me longer to go downtown than a car because it stops 19 times at places no one wants to go because these 'hubs' were then sold as development opportunities, and an unusual number of ex-city councilmen are part owners of coffee shops and stores near these stops. Ridership does not even cover their marginal costs. It could have worked if they had an express train that went non-stop from end to end, but doesn't because it was not designed with the goal of making money, only the hope.


Good companies like Facebook, Apple and Google, have this sense of really understanding their users. Lots of simple things that making going to their sites and getting what you want. Their inferior competitors are relatively ugly, cluttered, and clunky. These generally weren't genius ideas like the ideas needed to create the first transistor, or Cantor's diagonal argument, in that there competitors had similar raw competence in these field, but it did take people looking to do things better than others, and decisive people who could empathize with their customers created really great things.


Robin Hanson had a neat article about the Myth of Creativity, where he criticizes Richard Florida's vision of bohemian lead productivity:



This is a Star Wars vision of innovation: "Feel the force, Luke; let go of your conscious self and act on instinct." And it is just as much a fantasy as that celluloid serial. Innovation is no more about releasing your inner bohemian than it is about holding hands, singing Kumbaya, and believing in innovation.


In truth, we don't need more suggestion boxes or more street mimes to fill people with a spirit of creativity. We instead need to better manage the flood of ideas we already have and to reward managers for actually executing them.



Sure, it's good to punish fraudsters, and be wary of the stupid ideas that were passed off as brilliant in the prior cycle (eg, Angelo Mozilo winning the American Banker's Lifetime Achievement Award in 2006, celebrated by politicians on the right and left, prized by Fannie Mae, and Harvard, is now an example of the 'unregulated predatory private sector'). But this is like learning not to put one's hand on a hot stove--good to know, but old news to most. Our priority at the top level should be to get out of the way, and so government should focus on its essential but limited perennial tasks as opposed to creating some new engine of growth. Leave that for the millions of people making sure millions of small changes are constantly made to daily procedures. Such changes do not require vision from politicians, subsidies, or tax breaks, but are rather the natural by product of people trying to make a buck. It's the standard Hayek/Friedman view of macroeconomics, and it's still the best description of how the complex adaptive system of our economy works.



California’s SB 1411, which adds a layer of criminal and civil penalties for certain online impersonations, goes into effect starting today. The consequences include a fine of up to $1,000, and/ or up to a year in jail. So don’t go and do something crazy like impersonate Google CEO Eric Schmidt on Facebook. There may be consequences.


The full text and a summary of the bill are below. There’s a good overview and analysis of it as well, on ZDNet. The state has created a new crime, and a new section is being added to the penal code.


There has to be intent to harm, intimidate, threaten, or defraud another person – not necessarily the person you are impersonating. Free speech issues, including satire and parody, aren’t addressed in the text of the bill. The courts will likely sort it out. Hopefully without my direct participation.


SB 1411, Simitian. Impersonation: Internet.

Existing law makes it a crime to falsely impersonate another in

either his or her private or official capacity, as specified.

Existing law also makes it a crime to knowingly access and, without

permission, alter, damage, delete, destroy, or otherwise use any

data, computer, computer system, or computer network in order to

devise or execute any scheme or artifice to defraud, deceive, or

extort, or wrongfully control or obtain money, property, or data. For

a violation thereof, in addition to specified criminal penalties,

existing law authorizes an aggrieved party to bring a civil action

against the violator, as specified.

This bill would provide that any person who knowingly and without

consent credibly impersonates another actual person through or on an

Internet Web site or by other electronic means, as specified, for

purposes of harming, intimidating, threatening, or defrauding another

person is guilty of a misdemeanor. The bill would, in addition to

the specified criminal penalties, authorize a person who suffers

damage or loss to bring a civil action against any person who

violates that provision, as specified. Because the bill would create

a new crime, the bill would impose a state-mandated local program.

The California Constitution requires the state to reimburse local

agencies and school districts for certain costs mandated by the

state. Statutory provisions establish procedures for making that

reimbursement.

This bill would provide that no reimbursement is required by this

act for a specified reason.


THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:


SECTION 1. Section 528.5 is added to the Penal Code, to read:

528.5. (a) Notwithstanding any other provision of law, any person

who knowingly and without consent credibly impersonates another

actual person through or on an Internet Web site or by other

electronic means for purposes of harming, intimidating, threatening,

or defrauding another person is guilty of a public offense punishable

pursuant to subdivision (d).

(b) For purposes of this section, an impersonation is credible if

another person would reasonably believe, or did reasonably believe,

that the defendant was or is the person who was impersonated.

(c) For purposes of this section, “electronic means” shall include

opening an e-mail account or an account or profile on a social

networking Internet Web site in another person’s name.

(d) A violation of subdivision (a) is punishable by a fine not

exceeding one thousand dollars ($1,000), or by imprisonment in a

county jail not exceeding one year, or by both that fine and

imprisonment.

(e) In addition to any other civil remedy available, a person who

suffers damage or loss by reason of a violation of subdivision (a)

may bring a civil action against the violator for compensatory

damages and injunctive relief or other equitable relief pursuant to

paragraphs (1), (2), (4), and (5) of subdivision (e) and subdivision

(g) of Section 502.

(f) This section shall not preclude prosecution under any other

law.

SEC. 2. No reimbursement is required by this act pursuant to

Section 6 of Article XIII B of the California Constitution because

the only costs that may be incurred by a local agency or school

district will be incurred because this act creates a new crime or

infraction, eliminates a crime or infraction, or changes the penalty

for a crime or infraction, within the meaning of Section 17556 of the

Government Code, or changes the definition of a crime within the

meaning of Section 6 of Article XIII B of the California

Constitution.



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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters noblesville
surface encounters rock tops

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb
surface encounters noblesville

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters michigan
surface encounters noblesville

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


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surface encounters michigan
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Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb mi
surface encounters rock tops

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters rock tops
surface encounters macomb

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb
surface encounters

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb mi
surface encounters rock tops

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters noblesville
surface encounters michigan

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters noblesville
surface encounters

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters
surface encounters

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters michigan
surface encounters michigan

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb
surface encounters

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb
surface encounters

Olympus E-PL2 announced and previewed: Digital Photography Review

Olympus E-PL2 announced and previewed: Pre-CES 2011: Olympus has announced the Micro Four Thirds PEN E-PL2. Sitting below the E-P2 in the company's PEN lineup, the E-PL2 boasts the same 12Mp sensor but adds a raft of improvements, ...

Star Wars Complete Saga Blu-ray <b>news</b>: release in October, 30 hours <b>...</b>

This might not be the 'most impressive' Star Wars announcement you were looking for. Not that it's a bad thing the complete saga will be.

U.S. Health Expenditures Increased 4% In 2009 - Kaiser Health <b>News</b>

This increase represents the smallest one in at least a half a century. At the same time, however, medical costs ate up a record share of the overall economy.


surface encounters macomb

Wednesday, January 5, 2011

Making Money Guide






Under Hue Jackson The Raiders offense improved from 31st in scoring to 6th in scoring








Two days into the offseason and rumors about the coaching staff are flying. We've heard stories suggesting the Raiders will not retain Tom Cable, that Hue Jackson will be promoted to head coach and even that Josh McDaniels could be the Raiders next coach.


Not just rumors but news as well, terrible news.


Only two days into the offseason and the San Francisco 49ers are already requesting to interview the Raiders' offensive coordinator Hue Jackson for the opening at head coach across the bay.


Upon coming to the Raiders, Hue said, "I want to be a head coach at some point and won't necessarily spurn any overtures from other teams."


Do not underestimate the brilliance of Hue Jackson.


He inherited an offense that ranked 31st in total yards and 31st in points scored. After just one year under Jacksons' guide, this team improved to sixth in total points and ninth in total yardage. Also under Hue Jackson, the Raiders' former first round draft pick, Darren McFadden, shed his bust label with a break out season.


If Hue Jackson left, it would destroy all progress made on offense and the Raiders cannot afford to let that happen. The system and playbook he brought in would leave with him. And the Raiders would have to hire someone else who would would bring in a new playbook, a new coaching style and a new play-calling style.



The examples may not seem that relevant when thinking about technology and how it functions for an organization. But they do show how technology often intersects with the world for some amazing results.



In many ways, the discovery of that intersection can be transforming for an organization. It adds importance to the enterprise. With this thematic framework, emphasis can be put on developing an enterprise that adapts quickly to market conditions and fits with the organization's overall goals.



For example, 3D printing is first on the JWT list. Mack says 3D printers will come into mainstream use, allowing people to create everything from jewelry to lamps to homes.





In a blog post, Union Square Venture's Fred Wilson writes that the best success comes when you see the intersection with technology, the Internet, money, politics and other aspects of life. It's not purely about one thing.



3D printing is representative of services that use technology to change the means of production without the need to invest in expensive manufacturing equipment. The organizations banking on the advent of 3D printers include Shapeways, Hewlett-Packard and Google. All these companies made strategic decisions about how they structured its enterprise environments to provide 3D printing capabilities.



Google may be the best example of all. Its enterprise is designed to provide this type of innovation. Hewlett-Packard has leveraged its printing and networking strengths. And Shapeways, which has a Union Square investment, is a startup that is using the cloud to provide its 3D printing services.



The challenge for the enterprise is how it becomes a catalyst to act on opportunities before they becomes big trends. That may mean faster adoption of mobile technologies for its own workforce or shifting the way it thinks about developing products.



Mobile as the Everything Hub



Mack says mobile is the everything hub. Mobile is critical in our lives. The list is full of examples that demonstrate how organizations will be affected by this mega trend. For example, tap-to-pay is number 88 on the list.





Making the six spot on the list is Geoloqi, a startup based here in Portland, OR. The company is a study in how mobile technologies are changing how we view a world that is becoming more fluid than hard-wired. Geoloqi allows people to use their smart phones to do automatic check-ins. It allows people to set set automatic reminders and notifications--sent to themselves or friends-- for specific locations. People can leave "geonotes," at specific locations that someone in the future may view. It allows you to automatically notify people of your proximity.



Geoloqi demonstrates how smartphones help people adjust to a world where geospatial environments have any number of data layers. You can access these data layers with services that require nothing but the ability to send or receive a notification. You don't need to push a button to let someone know you'll be at a location soon. A service like Geoloqi will notify your colleague automatically. This is not being lost on the enterprise. There are a number of companies now offering geolocation services for enterprise environments.



Amber Case and Aaron Parecki are the company founders. Case is also an anthropoligist. In an interview with us, she touched on the dynamics that are in play now with the advent of touch technologies and how transforming it will be for the way we work and live:



In the past, an interface was an interface in the same way that a book is a book - it doesn't change - the words don't change. A computer had hardware buttons. If you wanted to change the buttons, you'd have to rewire the machine. Then interfaces became liquid. And if you wanted buttons to appear and go away, or to have different functions you'd just change the code. With touch screen phones, we're dealing with liquid interfaces. They absorb the functionality of the world around them. So most things that existed in real life - most functions - can now be done on a phone.


The examples Mack gives reflect on the way organizations are adapting to shifts in the way we live and work.



How we adapt is the big question. It's not just the cloud or virtualization. It's more rooted in how these kinds of technologies intersect with any number of different aspects in the market and society.












free rental agreement forms

Small Business <b>News</b>: Your Legal Brief

A big part of running a small business these days involves understanding legal issues, both those that could impact your business directly and those that could.

Green Giant Planned for Portland « Liveshots

Portland, Oregon prides itself on being an eco-friendly city claiming to have the second most green.

Google <b>News</b> et Al: More Popular <b>News</b> Source than TV | Search <b>...</b>

Where do you get your news? Certainly, newspapers have faded out as a top resource. However, if you answered from TV news programs, you're part of a group.


Tuesday, January 4, 2011

Making Money With Website

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business.

If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. According to the 2009 Tribalization of Business Study by Deloitte Development, one third of all online communities now launched by businesses fail to engage even a hundred participants.

A new book by David L. Rogers, titled The Network is Your Customer, elaborates on this paradigm shift, and outlines the following five key strategies to thrive in this digital age, prioritized from the most basic to the most complex in value to the customer:

  1. Access to your business from the relevant network of customers. Every organization today faces the expectations of an always-on world. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

  2. Engage customers with relevant and valuable content. In an environment of media overload and rampant ad-skipping, startups that want to engage customer networks need to create content that customers actually want to consume. Funny videos and worthless give-aways won’t make your website go “viral” these days.

  3. Customize your interactions to meet unique customer needs. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.

  4. Connect to the customer in your communication. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Conversations may be on existing social media, or on your own brand forum established specifically for this purpose.

  5. Collaborate with customers on shared goals. One of the most powerful ways to engage customer networks is to invite them to collaborate with your startup on shared goals and projects. This requires the right balance of motivators (love, glory, and money), and the right balance of bottoms-up versus top-down control.

Many businesses that seem to understand the new paradigm still fall for some common mistakes, like the following, that can blunt the effectiveness of their efforts:

  • Infatuation with technology. Founders too often see a list of the latest hot tools, and go after them, without first making the proper analysis and connect to relevant customers. The best tools, if not relevant or used incorrectly, can’t save you.

  • Lack of customer insight. Startups launch plans without taking the time to understand the networked behavior of their customers, or the drivers for that behavior.

  • Lack of clear objectives. Without a clear scope and vision, efforts become unfocused, lack impact, and are impossible to measure. Everyone on the team has to be involved and on board, or the efforts will be fragmented.

This book outlines a good process for planning and implementing a customer network strategy to match your customers, your business, and your objectives – whether you need to drive sales, reduce costs, gain customer insight, or build breakthrough products and services.

The bottom line is that today, whatever your goals and whatever your business, the network is your customer. Connect to it and win customers.

Marty Zwilling

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

Non-profit organizations and passionate individuals have found a slew of creative ways to leverage social media and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to make the world a better place. Online campaigns help provide clean drinking water, food and malaria-preventing bed nets to people who need them.

Creative uses of the web are helping to provide and enhance education. These four projects, for instance, found innovative ways to help build schools through digital campaigns.

1. Epic Change

Epic Change has become a model for raising money using social media. Since 2008, its annual TweetsGiving has asked people to tweet about what they’re thankful for while making a donation. The strategy was so successful that #tweetsgiving became a trending topic on Twitter during the first year’s campaign.

Starting out, the benefactor of TweetsGiving was a school in Tanzania that was founded by Mama Lucky Kamptoni, a passionate local woman who started the school using money she earned from her poultry business (now there are two more benefactors). Epic Change wanted to help her rebuild and expand the school.

The organization also launched To Mama With Love, a website where users can make a donation by creating a “heart space” for a mother they care about. The “heart space” is a collection of photos, videos and words dedicated to that mother. Other people who care about that mother are invited to donate in her honor.

From one of the classrooms that was built using donations from these campaigns, the students now tweet and connect with the rest of the world.

“So often, we hear the stories of children in the so-called ‘developing’ world from the perspective of the media, non-profits or friends who have traveled or volunteered,” explains the Epic Change Blog. “What happens now – when these students can share their own stories, and build relationships with the rest of the world, for themselves? How will the world be different when these children, who live so geographically far away, move into our virtual backyard? What difference will it make in their lives to know that their voices will be heard?”

2. Stillerstrong

When Ben Sitller launched the Stillerstrong campaign on YouTubeclass="blippr-nobr">YouTube, Twitterclass="blippr-nobr">Twitter and a branded website, he did it with a video that poked fun at Lance Armstrong’s Livestrong campaign. It was hard to tell if he was kidding.

But the campaign, which sells Stillerstrong headbands and accepts donations by text message and credit card, has raised about $300,000 to help provide temporary schools for Haitians displaced by January’s earthquake. At the time the campaign was announced, the organization and its partners Causecast and the Global Philanthropy Group were expecting each school to cost between $45,000 and $55,000.

3. TwitChange

Instead of auctioning off celebrity memorabilia to support a charity, TwitChange hosts eBay auctions for celebrity Twitter interaction. The donation’s bidders put down to have a celebrity follow them, retweet their tweet, or mention them in an update. The proceeds go to aHomeInHaiti.org, which will use them to build a home and school for children with disabilities in Haiti.

The first auction in September raised $531,640.25. The website instructs us to “stay tuned for the celebrity tweet auction coming this holiday season.”

4. University of the People

Less of a “campaign” than a full-blown effort to democratize education, University of the People provides tuition-free higher education through an online campus.

Since launching last year, the university has accepted about 700 students from 100 different countries to its three- to four-year programs for business and computer science. Recently the university opened computer centers in Haiti so that students with limited Internet access could enroll in its courses.

“I do believe that if we take the millions of people around the world who could not afford going to university and teach them tuition free, we’re not only changing their lives, and their family’s lives, we also change their communities, their countries,” founder Shai Shai Reshef says. “And if we have a lot of them, we will change the world for a better world.”

Series Supported by Dell The Power To Do More/>

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

More Social Good Resources from Mashable:

- How Online Classrooms Are Helping Haiti Rebuild Its Education System/> - Why Social Media Is Reinventing Activism/> - 5 Creative Social Good Campaigns for the Holiday Season/> - 4 Real Challenges to Crowdsourcing for Social Good/> - 9 Creative Social Good Campaigns Worth Recognizing

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, urbancow

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

robert shumake detroit

Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: ... Posted in: Beauty, News ...

Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


robert shumake detroit

Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: ... Posted in: Beauty, News ...

Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


robert shumake

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business.

If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. According to the 2009 Tribalization of Business Study by Deloitte Development, one third of all online communities now launched by businesses fail to engage even a hundred participants.

A new book by David L. Rogers, titled The Network is Your Customer, elaborates on this paradigm shift, and outlines the following five key strategies to thrive in this digital age, prioritized from the most basic to the most complex in value to the customer:

  1. Access to your business from the relevant network of customers. Every organization today faces the expectations of an always-on world. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

  2. Engage customers with relevant and valuable content. In an environment of media overload and rampant ad-skipping, startups that want to engage customer networks need to create content that customers actually want to consume. Funny videos and worthless give-aways won’t make your website go “viral” these days.

  3. Customize your interactions to meet unique customer needs. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.

  4. Connect to the customer in your communication. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Conversations may be on existing social media, or on your own brand forum established specifically for this purpose.

  5. Collaborate with customers on shared goals. One of the most powerful ways to engage customer networks is to invite them to collaborate with your startup on shared goals and projects. This requires the right balance of motivators (love, glory, and money), and the right balance of bottoms-up versus top-down control.

Many businesses that seem to understand the new paradigm still fall for some common mistakes, like the following, that can blunt the effectiveness of their efforts:

  • Infatuation with technology. Founders too often see a list of the latest hot tools, and go after them, without first making the proper analysis and connect to relevant customers. The best tools, if not relevant or used incorrectly, can’t save you.

  • Lack of customer insight. Startups launch plans without taking the time to understand the networked behavior of their customers, or the drivers for that behavior.

  • Lack of clear objectives. Without a clear scope and vision, efforts become unfocused, lack impact, and are impossible to measure. Everyone on the team has to be involved and on board, or the efforts will be fragmented.

This book outlines a good process for planning and implementing a customer network strategy to match your customers, your business, and your objectives – whether you need to drive sales, reduce costs, gain customer insight, or build breakthrough products and services.

The bottom line is that today, whatever your goals and whatever your business, the network is your customer. Connect to it and win customers.

Marty Zwilling

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

Non-profit organizations and passionate individuals have found a slew of creative ways to leverage social media and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to make the world a better place. Online campaigns help provide clean drinking water, food and malaria-preventing bed nets to people who need them.

Creative uses of the web are helping to provide and enhance education. These four projects, for instance, found innovative ways to help build schools through digital campaigns.

1. Epic Change

Epic Change has become a model for raising money using social media. Since 2008, its annual TweetsGiving has asked people to tweet about what they’re thankful for while making a donation. The strategy was so successful that #tweetsgiving became a trending topic on Twitter during the first year’s campaign.

Starting out, the benefactor of TweetsGiving was a school in Tanzania that was founded by Mama Lucky Kamptoni, a passionate local woman who started the school using money she earned from her poultry business (now there are two more benefactors). Epic Change wanted to help her rebuild and expand the school.

The organization also launched To Mama With Love, a website where users can make a donation by creating a “heart space” for a mother they care about. The “heart space” is a collection of photos, videos and words dedicated to that mother. Other people who care about that mother are invited to donate in her honor.

From one of the classrooms that was built using donations from these campaigns, the students now tweet and connect with the rest of the world.

“So often, we hear the stories of children in the so-called ‘developing’ world from the perspective of the media, non-profits or friends who have traveled or volunteered,” explains the Epic Change Blog. “What happens now – when these students can share their own stories, and build relationships with the rest of the world, for themselves? How will the world be different when these children, who live so geographically far away, move into our virtual backyard? What difference will it make in their lives to know that their voices will be heard?”

2. Stillerstrong

When Ben Sitller launched the Stillerstrong campaign on YouTubeclass="blippr-nobr">YouTube, Twitterclass="blippr-nobr">Twitter and a branded website, he did it with a video that poked fun at Lance Armstrong’s Livestrong campaign. It was hard to tell if he was kidding.

But the campaign, which sells Stillerstrong headbands and accepts donations by text message and credit card, has raised about $300,000 to help provide temporary schools for Haitians displaced by January’s earthquake. At the time the campaign was announced, the organization and its partners Causecast and the Global Philanthropy Group were expecting each school to cost between $45,000 and $55,000.

3. TwitChange

Instead of auctioning off celebrity memorabilia to support a charity, TwitChange hosts eBay auctions for celebrity Twitter interaction. The donation’s bidders put down to have a celebrity follow them, retweet their tweet, or mention them in an update. The proceeds go to aHomeInHaiti.org, which will use them to build a home and school for children with disabilities in Haiti.

The first auction in September raised $531,640.25. The website instructs us to “stay tuned for the celebrity tweet auction coming this holiday season.”

4. University of the People

Less of a “campaign” than a full-blown effort to democratize education, University of the People provides tuition-free higher education through an online campus.

Since launching last year, the university has accepted about 700 students from 100 different countries to its three- to four-year programs for business and computer science. Recently the university opened computer centers in Haiti so that students with limited Internet access could enroll in its courses.

“I do believe that if we take the millions of people around the world who could not afford going to university and teach them tuition free, we’re not only changing their lives, and their family’s lives, we also change their communities, their countries,” founder Shai Shai Reshef says. “And if we have a lot of them, we will change the world for a better world.”

Series Supported by Dell The Power To Do More/>

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

More Social Good Resources from Mashable:

- How Online Classrooms Are Helping Haiti Rebuild Its Education System/> - Why Social Media Is Reinventing Activism/> - 5 Creative Social Good Campaigns for the Holiday Season/> - 4 Real Challenges to Crowdsourcing for Social Good/> - 9 Creative Social Good Campaigns Worth Recognizing

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, urbancow

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

robert shumake detroit

Session &quot;Step 3: $$$$PROFIT$$$$ Making money with Drupal websites&quot; by khawkins04


robert shumake

Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: ... Posted in: Beauty, News ...

Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


robert shumake

Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: ... Posted in: Beauty, News ...

Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


robert shumake

If you are in need of extra income and you are reading this right now, then you may already have the tools you need to make extra money from home. This Associated Content guide will help you.

Nicole Gray asks Can You Make an Income from Your Home Computer ? In this article she explains how tot find a legitimate job from home while not falling for the scams on the internet. She also explains that you really have to apply yourself to make money from home with your computer. It is not going to be a piece of cake.

Deborah Scofield asks if a Work from Home Business is a Pipe Dream or Practical Business Plan. The article details the steps you must take to create an online business. She warns that it will not happen overnight, but it takes time and patience to do so.

Marc Melnick lists Legitimate Ways to Generate Money with Your Computer. In his article, he talks about call centers, marketing, and social networking as ways to generate money. You don't want to miss this article from someone who makes all of his living from his personal computer.

Amalynn discusses becoming a Home Travel Agent: A Little Known Work-at-Home Internet Business. If you love travel, you will definitely want to read this article.

Shannon Frye wrote Transcription Jobs from Home. This article helps you determine where and how to look for a transcription job. She explains how a typical transcription job works and also helps you to determine if a transcription job is in fact a job and not a scam to take the money of innocent people.

If you decide to do a telecommuting job, there are certain things you will need in advance, Renee H has written a Checklist for a Work at Home Telecommuting Job. This article tells you how to handle noise in the home from pets and children, and also explains what equipment and wiring you will need.

If you are reading this article right now, then you may also know that Associated Content where this article is hosted is a great place for a writer to make a living online. While it takes some time to build your portfolio and a bit of skill to get good offers for your work, Associated Content can be a full time job or at least part of a full time business. This article was written from my personal experiences at AC, a site I have been writing for for several years. This site supplies me with a good part time income and serves as a magnet for website owners who also ask me to write for them.


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Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

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Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


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Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business.

If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. According to the 2009 Tribalization of Business Study by Deloitte Development, one third of all online communities now launched by businesses fail to engage even a hundred participants.

A new book by David L. Rogers, titled The Network is Your Customer, elaborates on this paradigm shift, and outlines the following five key strategies to thrive in this digital age, prioritized from the most basic to the most complex in value to the customer:

  1. Access to your business from the relevant network of customers. Every organization today faces the expectations of an always-on world. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

  2. Engage customers with relevant and valuable content. In an environment of media overload and rampant ad-skipping, startups that want to engage customer networks need to create content that customers actually want to consume. Funny videos and worthless give-aways won’t make your website go “viral” these days.

  3. Customize your interactions to meet unique customer needs. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.

  4. Connect to the customer in your communication. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Conversations may be on existing social media, or on your own brand forum established specifically for this purpose.

  5. Collaborate with customers on shared goals. One of the most powerful ways to engage customer networks is to invite them to collaborate with your startup on shared goals and projects. This requires the right balance of motivators (love, glory, and money), and the right balance of bottoms-up versus top-down control.

Many businesses that seem to understand the new paradigm still fall for some common mistakes, like the following, that can blunt the effectiveness of their efforts:

  • Infatuation with technology. Founders too often see a list of the latest hot tools, and go after them, without first making the proper analysis and connect to relevant customers. The best tools, if not relevant or used incorrectly, can’t save you.

  • Lack of customer insight. Startups launch plans without taking the time to understand the networked behavior of their customers, or the drivers for that behavior.

  • Lack of clear objectives. Without a clear scope and vision, efforts become unfocused, lack impact, and are impossible to measure. Everyone on the team has to be involved and on board, or the efforts will be fragmented.

This book outlines a good process for planning and implementing a customer network strategy to match your customers, your business, and your objectives – whether you need to drive sales, reduce costs, gain customer insight, or build breakthrough products and services.

The bottom line is that today, whatever your goals and whatever your business, the network is your customer. Connect to it and win customers.

Marty Zwilling

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

Non-profit organizations and passionate individuals have found a slew of creative ways to leverage social media and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to make the world a better place. Online campaigns help provide clean drinking water, food and malaria-preventing bed nets to people who need them.

Creative uses of the web are helping to provide and enhance education. These four projects, for instance, found innovative ways to help build schools through digital campaigns.

1. Epic Change

Epic Change has become a model for raising money using social media. Since 2008, its annual TweetsGiving has asked people to tweet about what they’re thankful for while making a donation. The strategy was so successful that #tweetsgiving became a trending topic on Twitter during the first year’s campaign.

Starting out, the benefactor of TweetsGiving was a school in Tanzania that was founded by Mama Lucky Kamptoni, a passionate local woman who started the school using money she earned from her poultry business (now there are two more benefactors). Epic Change wanted to help her rebuild and expand the school.

The organization also launched To Mama With Love, a website where users can make a donation by creating a “heart space” for a mother they care about. The “heart space” is a collection of photos, videos and words dedicated to that mother. Other people who care about that mother are invited to donate in her honor.

From one of the classrooms that was built using donations from these campaigns, the students now tweet and connect with the rest of the world.

“So often, we hear the stories of children in the so-called ‘developing’ world from the perspective of the media, non-profits or friends who have traveled or volunteered,” explains the Epic Change Blog. “What happens now – when these students can share their own stories, and build relationships with the rest of the world, for themselves? How will the world be different when these children, who live so geographically far away, move into our virtual backyard? What difference will it make in their lives to know that their voices will be heard?”

2. Stillerstrong

When Ben Sitller launched the Stillerstrong campaign on YouTubeclass="blippr-nobr">YouTube, Twitterclass="blippr-nobr">Twitter and a branded website, he did it with a video that poked fun at Lance Armstrong’s Livestrong campaign. It was hard to tell if he was kidding.

But the campaign, which sells Stillerstrong headbands and accepts donations by text message and credit card, has raised about $300,000 to help provide temporary schools for Haitians displaced by January’s earthquake. At the time the campaign was announced, the organization and its partners Causecast and the Global Philanthropy Group were expecting each school to cost between $45,000 and $55,000.

3. TwitChange

Instead of auctioning off celebrity memorabilia to support a charity, TwitChange hosts eBay auctions for celebrity Twitter interaction. The donation’s bidders put down to have a celebrity follow them, retweet their tweet, or mention them in an update. The proceeds go to aHomeInHaiti.org, which will use them to build a home and school for children with disabilities in Haiti.

The first auction in September raised $531,640.25. The website instructs us to “stay tuned for the celebrity tweet auction coming this holiday season.”

4. University of the People

Less of a “campaign” than a full-blown effort to democratize education, University of the People provides tuition-free higher education through an online campus.

Since launching last year, the university has accepted about 700 students from 100 different countries to its three- to four-year programs for business and computer science. Recently the university opened computer centers in Haiti so that students with limited Internet access could enroll in its courses.

“I do believe that if we take the millions of people around the world who could not afford going to university and teach them tuition free, we’re not only changing their lives, and their family’s lives, we also change their communities, their countries,” founder Shai Shai Reshef says. “And if we have a lot of them, we will change the world for a better world.”

Series Supported by Dell The Power To Do More/>

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

More Social Good Resources from Mashable:

- How Online Classrooms Are Helping Haiti Rebuild Its Education System/> - Why Social Media Is Reinventing Activism/> - 5 Creative Social Good Campaigns for the Holiday Season/> - 4 Real Challenges to Crowdsourcing for Social Good/> - 9 Creative Social Good Campaigns Worth Recognizing

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, urbancow

For more Social Good coverage:

    class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

robert shumake

Weirdest Finding of 2010? Balmain Hair Extensions – Fashionista <b>...</b>

Fashion Industry News, Designers, Runway Shows, Style Advice. Send Tips � Advertise � About Us � Network � Above the Law � AltTransport � Breaking Media � Fashionista. Search for: ... Posted in: Beauty, News ...

Are Korea&#39;s “Bending” away from Bluster? « Liveshots

LONDON After a 2010 that saw the Korean peninsula edge towards the brink of nuclear Armageddon,

John Roberts Leaves CNN for Fox <b>News</b> - NYTimes.com

Executives at CNN confirmed Monday that John Roberts, who served as the morning anchor for the network since April 2007, would be joining Fox News as a national correspondent.


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Session &quot;Step 3: $$$$PROFIT$$$$ Making money with Drupal websites&quot; by khawkins04


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